08 November 2005
SPENDING TO ACCUMULATE
Market Research Agency Adopts IP Telephony To Reduce Operational Costs
Reduced operational costs and increased business agility is anticipated at market research agency, BMRB (part of the Millward Brown Group), following the implementation of a multimedia converged IP solution from Logicalis Network Solutions. The IP based network will allow BMRB to respond quickly to market changes and adopt new technologies and applications accordingly.
The adoption of IP will enable BMRB to realise the long-term benefits of operational optimisation, ongoing product and service innovation, with 24/7/365 support from Logicalis' network support centre.
Alan Fitzwater, Infrastructure Manager at Millward Brown said, "It's all about our ability to adopt the latest technology in order to increase our competitive edge and continue providing the services our customers expect."
Adding, "As a market research agency, we are retained by clients who expect the same if not a better service than they could offer. Therefore it is essential we have the structure in place to provide enhanced levels of performance and availability – downtime does not win new business."
Fluidity and efficiency of back-office business processes is essential to the growth of organisations. The breadth of applications available with IP Telephony, that can be implemented quickly is very attractive, particularly as increasing revenues depend on adapting to market conditions.
Mike Cummins, Director of IP Communications at Logicalis Network Solutions, explains, "Using voice as a business application, rather than a means to an end, is increasing the opportunity for our customers to enjoy the rich benefits of optimising operational spend and develop critical business agility."
Fitzwater adds, "The partnership forged with Logicalis Network Solutions has enabled us to develop a long-term IT strategy, that is future-proof and flexible to our requirements."
The converged IP network is complemented with business critical applications such as unified messaging, video conferencing, advanced call centre handling including call recording, plus wireless and remote working capabilities.
"IPT solutions will be the standard of choice for voice systems for Millward Brown going forward" adds Michael Lord, Systems Director of Millward Brown. "We have reached a tipping point where it now makes real sense to plan to introduce IPT across all of our UK sites and take advantage of a truly converged network."
Logicalis Network Solutions
Logicalis Network Solutions consults, builds, supports and manages assured application infrastructures for business critical processes. Specialising in IP Communications, Storage and Security, LNS' team of experienced network experts design, deploy, maintain or manage high-performance networks and complex IT infrastructures for a wide range of UK businesses – from SME to Enterprise and Public Sector bodies.
Committed to providing customers with compelling solutions, LNS evaluate the business issues and objectives through its pioneering specialist Practice Model prior to proposing the deployment of any IT investment.
Logicalis Network Solutions is a part of the Logicalis Group of companies that employs 750 people worldwide, with offices in the UK, Argentina, Brazil, Paraguay, Uruguay, Germany and the USA.
BMRB
BMRB is one of the largest market research agencies in the UK and is a key operating company within the KMR Group. For more, visit www.bmrb.co.uk
The KMR Group is an integrated global research, information and software group. It manages research operations in over 30 countries worldwide, specialising in media and survey research solutions, and analysis software systems.
KMR is a division of the Millward Brown Group, part of Kantar, the information, insight and consultancy arm of WPP.
For more, visit www.kmr-group.com
For further information contact
Charlotte Sandy or Ruth Walters
Tel: 01291 626200
charlottes@cohesive.uk.com, ruthw@cohesive.uk.com